Case Studies

Gameloft Boosts Realism And Revenue, Expanding Intrinsic Ads To Asphalt 8: Airborne And Dragon Mania Legends

Anzu — Wed, 26 Nov 2025 10:27:57 GMT

Anzu is proud to partner with Gameloft, a global leader in game development and publishing with a deep passion for games. Since being among the first to bring games to mobile in 2000, Gameloft has created multiple award winning titles for PC, console and all modern digital platforms. Today, their portfolio includes over 61 games available in 120+ countries, all crafted by their 10 studios across the world.

Following success with intrinsic ads in titles like Gangstar Vegas, Gameloft expanded its partnership with Anzu to integrate non disruptive ads into more of its iconic franchises.

How Race Max Pro Used Intrinsic Ads to Shift Into High Gear

Anzu — Thu, 03 Jul 2025 14:12:33 GMT

Anzu was excited to partner with Revani to introduce intrinsic in-game ads to Race Max Pro, a high-octane, realistic mobile racing game. In this game, players control cars from top manufacturers like Audi, BMW, Chevrolet, Nissan, and Lotus, racing them around tracks inspired by real-world locations such as the Amalfi Coast and North American deserts.

How SUPERPRETZEL Baked Up a 29-Point Brand Lift with Intrinsic In-Game Ads

nickw@anzu.io (Nick Woodford) — Tue, 25 Mar 2025 11:43:33 GMT

SUPERPRETZEL, a leading brand of frozen soft pretzels available across the US and Canada, wanted to connect with Gen Z and college students (18-24) in Philadelphia and Pittsburgh through an advertising channel that aligned with their interests and habits.

Sony's Gaming Earbud Campaign Captures Attention Of Avid Gamers

Anzu — Fri, 05 Apr 2024 11:03:24 GMT

Sony wanted to promote its INZONE Buds, a set of noise-canceling earbuds that are perfect for gamers, to a large and highly engaged audience in the Kingdom of Saudi Arabia (KSA). New to the gaming space, Sony also wanted to test the effectiveness of display and video assets within popular titles.

Driving Success With Immersive Ads In Drift Max Pro

Anzu — Tue, 23 Jan 2024 13:57:30 GMT

Anzu was delighted to work with Tiramisu to bring intrinsic in-game ads to Drift Max Pro, one of the best-known next-gen mobile racing games. In Drift Max Pro, players face challenges, compete against rivals, and master the art of drifting through stunning real-world locations like Tokyo and New York.

Enhancing Realism And Boosting Revenue In Gangstar Vegas

Anzu — Wed, 10 Jan 2024 17:20:34 GMT

Anzu was delighted to work with Gameloft, a leader in the development and publishing of games, to bring intrinsic in-game ads to the open-world action-adventure hit Gangstar Vegas, known for its high-quality gameplay and played by millions worldwide.

P&G's Path To Success In Puerto Rico's Gaming Community

Anzu — Mon, 18 Dec 2023 10:55:33 GMT

Expanding P&G’s Reach in the Puerto Rican Market Through Gaming

Anzu proudly partnered with Entravision on in-game advertising campaigns for brands in the Procter & Gamble (P&G) portfolio, arguably one of the globe's most recognized multinational consumer goods companies. The goal was to augment the influence of its brands within Puerto Rico, establishing connections with individuals who have not yet experienced its product range.

Quiktrip Geo-Targets Gamers Around Store Locations

Anzu — Tue, 15 Aug 2023 15:16:17 GMT

Expanding Quiktrip’s Reach Through In-Game Advertising

Anzu was delighted to work on an in-game advertising campaign for Quiktrip, the well-known American chain of convenience stores. The campaign aimed to reach consumers within their favorite games in states where their stores were located to reach a new untapped audience.

Tommy Hilfiger Uses Anzu's In-Game Ads To Showcase Its Latest Designs

Anzu — Tue, 01 Aug 2023 17:13:34 GMT

Driving Awareness for Tommy Hilfiger’s Classics Reborn Spring ’23 Collection

Anzu was excited to work with Tommy Hilfiger, one of the world's most recognized premium lifestyle brands, to help them generate buzz and promote its Classics Reborn Spring’23 campaign. The goal of the campaign was to drive awareness of Tommy Hilfiger’s line in the US while reaching new, untapped audiences across popular mobile and PC games that shoppers actively play.

Cooking Up Success: How Nordcurrent Boosted Revenue and Player Satisfaction

Anzu — Wed, 19 Apr 2023 09:33:43 GMT

Anzu was delighted to work with Nordcurrent to bring intrinsic in-game ads to its flagship title, Cooking Fever, one of the most popular mobile simulation games. The addictive time management game where players cook meals from around the world has been downloaded over 400 million times since launch.