News

Anzu Redefines In-Game Advertising With Performance-Driven Player-First Intrinsic Formats

Anzu — Mon, 09 Feb 2026 13:59:59 GMT

Anzu expands into performance with click-enabled intrinsic in-game ads, unlocking new, high-intent gaming ads for outcomes-driven campaigns and incremental revenue for mobile game developers

Playgama and Anzu Bring Real-World Ads to Web Games

Anzu — Wed, 19 Nov 2025 14:32:26 GMT

The Gamer Stereotype Is Dead: Today’s US Players Are Educated, Family-Oriented, And Nearly Half Are Women

nickw@anzu.io (Nick Woodford) — Thu, 23 Oct 2025 12:46:54 GMT

A new report from Anzu and Semcasting reveals that US gamers are more educated, family-focused, and diverse than ever, challenging every major stereotype about who plays and why

Unlocking Precision In-Game: Anzu Empowers Advertisers With Global, Privacy-Safe Audience Targeting

nickw@anzu.io (Nick Woodford) — Wed, 03 Sep 2025 12:32:43 GMT

Anzu becomes the first intrinsic in-game advertising platform to offer privacy-compliant audience targeting at scale, with 62,400 segments across 180+ countries

Anzu Announces Investment From Amex Ventures To Accelerate Advertising In Premium Gaming

nickw@anzu.io (Nick Woodford) — Thu, 12 Jun 2025 13:06:08 GMT

The new investment will help advance Anzu’s mission to become the leading intrinsic in-game advertising provider for premium games

In-Game Ads Beat CPA Goals by 21%, Revealing Hidden Advertiser Opportunities, According to New Report from Anzu

nickw@anzu.io (Nick Woodford) — Wed, 30 Apr 2025 13:00:00 GMT

Anzu’s first-ever in-game advertising trends report shows how brands can capitalize on untapped opportunities in gaming by better understanding player behaviors and market trends

April 30, 2025 – Brands tapping into intrinsic in-game advertising are achieving exceptional performance, surpassing advertiser CPA (Cost Per Acquisition) goals by an average of 21%. This finding comes from Anzu, the world’s leading intrinsic in-game advertising platform, in its new research report released today. The report, supported by data and contributions from industry leaders including dentsu, IAB, IAS, Comscore, Lumen, Claritas, Gameloft, and Miniclip, identifies actionable insights for advertisers across gaming platforms, genres, and global markets.

Claritas & Anzu Join Forces to Prove the ROI of Intrinsic In-Game Advertising Through Attribution

nickw@anzu.io (Nick Woodford) — Thu, 27 Mar 2025 13:01:54 GMT

Cincinnati, OH – March 27, 2025 — Claritas, a leading provider of data-driven marketing attribution and optimization solutions, has today announced a global partnership with Anzu, the most advanced intrinsic in-game advertising solution, to measure how intrinsic in-game advertising drives real business results.

ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising

nickw@anzu.io (Nick Woodford) — Tue, 17 Dec 2024 11:03:29 GMT

December 17, 2024 — Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to advertisers while maintaining the highest level of data privacy.

Anzu Partners With Pixalate to Safeguard the Intrinsic In-Game Advertising Space

nickw@anzu.io (Nick Woodford) — Wed, 11 Dec 2024 13:03:45 GMT

This new partnership aims to reduce invalid traffic across gaming environments

New Research by Anzu and SuperAwesome Reveals Gaming’s Critical Role in Shaping Brand Loyalty Among Youth Audiences

nickw@anzu.io (Nick Woodford) — Tue, 22 Oct 2024 08:00:44 GMT

New research from Anzu and SuperAwesome highlights the growing importance of in-game advertising in shaping brand loyalty among younger demographics